Young Latinos Pledge to Vote!

Last Thursday the Hispanic Heritage Foundation held a LOFT (Latinos On the Fast Track) event bringing together people of the Hispanic community to recognize its youth award recipients. These award recipients are all students excelling in academics from sports to math and science, and all represent the future of the Hispanic community in the United States. CSI Miami star Adam Rodriguez attended the event and spoke of the importance of nurturing the Hispanic youth so they can truly reach their full potential. MTV Tr3s VJ, Carlos Santos moderated the event and took time out for una foto with members of the Rock the Vote team.


MTV Tr3s’ Mi TRL counts down the top ten artists in the Latino community including reggaeton band Calle 13 who has been supporting getting out the youth vote this election! Many people at the event spoke of the importance of voting this election so that the Hispanic community is represented. The best way to make sure you voice is heard is to vote! Go to rockthevote.com/electioncenter for important election information and make sure you pledge to vote!

Celebrities Unite to Get Out the Latino Vote!

According to the Pew Hispanic Center 50,000 young Hispanics turn 18 every month!

A lot is being done to make sure that this population is represented in the upcoming election. Celebrities such as Juanes, Paulina Rubio and Daddy Yankee have joined our cause to try and get as many young Hispanics registered to vote as possible. Read the article on their recent PSA's for Rock the Vote at MetroLatinoUSA.com and watch the videos!

Remember that many registration deadlines are coming up. Visit RocktheVote.com to find out your state's registration deadline and make sure you and your friends and family are registered.

Vote for the NEW Rock the Vote Spanish Tagline

As a non-bilingual Latina, doing our Latino outreach has been...tough.

Luckily, we've got a great team here, including Jose Antonio Hernandez, who leads our Hispanic marketing and artist outreach efforts.

Our initial attempts at Hispanic outreach taught us that while Rock the Vote is an amazing brand, it doesn't necessarily translate across languages and cultures. (Case in point: before Jose Antonio's recent radio appearance on Amor 93.1FM in NYC one DJ said "Jose Antonio from Rock the Boat..." Then another DJ corrected him. It went back and forth until Jose Antonio came on [P.S. He tore it up...]) So, we're making a few changes.

For one, if you have friends who prefer to get their info in Spanish, be sure to direct them to our Spanish language website, available at www.rockthevote.com/en-espanol/ or the much easier to access and remember mivota.com.

We also realized that we needed a Spanish language tag line. We came up with a few options, but we want your input. Visit here to cast your vote for the NEW Rock the Vote Spanish tagline... it will appear on fliers, ads, merchandise... everything. Tell your friends to do the same!

Thanks in advance/gracias por todo.

Latinos, Immigration and Noviembre

When Clinton won Puerto Rico this weekend, arguably the biggest winner was the Latino community - showing up in big numbers once again. Latino turnout in the 2008 primaries is, like most other groups' turnout, unprecedented. New Democratic Network (NDN) has a major report out about the Hispanic electorate and the 2008 Elections. The report is clearly partisan, but if you can look past that, the facts are pretty interesting, particularly as it relates to the issue of immigration. Be sure to check it out, and consider how immigration, and immigration reform will factor into your vote.